Crimson Connection (newsletters and portal)
-
-
- Primary communication tool/portal for The University of Alabama to engage UA families
- Manages newsletter distribution
- Each issue offers customized content that is of interest to UA families based on their profile but ad campaigns are standardized
- Newsletters distributed to approximately 49,000 parents/families of UA students based on the frequency preference of each user; current preferences as of Oct 2021 include:
- 322 weekly subscribers
- 29,648 bi-weekly subscribers
- 9,382 monthly subscribers
- 9,946 quarterly subscribers
- Newsletters boast an overall 40% open rate
- Demographic open rates
- Users supporting First Year students: 71%
- Out of State Users: 71%
- Ad campaign Statistics
- Average 25k+ impressions per 2 week run
- 52,095 total users with 19,600 users visiting the portal (38%) as of October 2021
- Current Net Promoter Score rating is 82 as of October 2021
Parent & Family Programs Website
-
-
- Outlines all programs, services, and resources available to UA families
- Effective way to reach families as website content is referred to on social media channels and in Crimson Connection communication on a regular basis
- User statistics:
- Averages 279 visits daily
Parent & Family Programs Social Media
-
-
- Effective way to reach families as campus-wide events and news are frequently posted
- Social media channels and engagement
- Parent & Family Programs Facebook Page
- Posts reach over 16,300 followers as of Oct 2021
- Parent & Family Programs Twitter Account
- Tweets reach over 6,105 followers as of Oct 2021
Parent & Family Programs Print Publications
-
- Parent & Family Calendar
- Every summer, Parent & Family Programs publishes an academic calendar (August – August), which includes campus-wide resources and events for the entire upcoming academic year as well as monthly discussion topics to ensure additional year-long use of the calendar.
- 7,500 printed and primarily distributed to Parent & Family Orientation participants from May – Jan; excess calendar are distributed to continuing families at Family Weekend and prospective families during campus visit events
- Parent & Family Orientation Guide
- Every summer, Parent & Family Programs publishes an Parent & Family Orientation Guide, which is a comprehensive guide to all UA resources that complements their orientation experience but serves as a reference guide for the remainder of their student’s UA experience
- 6,000 printed and distributed to Parent & Family Orientation participants from May – Jan.
